Hey, fellow whiskey lovers!
Ready to embark on a journey that will tickle your taste buds and make your whiskey loving heart do a happy dance? Flavored Whiskey is not just a drink; it’s an experience!
Why are some folks ditching plain Jane whiskey for its flavored sibling? It’s not just about the alcohol content; it’s about the drama and flair that flavors bring to the party. From cozy evenings by the fire with a maple infused dram to summer nights on the porch with a zesty citrus twist, flavored whiskey knows how to keep things interesting.
So, buckle up, and pour yourself a dram, we’re about to spill the beans (or should I say, pour the whiskey) on the delightful world of Flavored Whiskey!
Origins of Flavored Whiskey
Flavored whiskey has a pretty interesting history, dating all the way back to the 18th century. The very first flavored whiskey was called Drambuie, and it was made for Bonnie Prince Charlie. This special drink is a mix of aged Scotch whisky, honey, herbs, and spices, giving it a smooth and sweet taste with hints of citrus and vanilla.
But the one that really took off commercially was Wild Turkey’s American Honey. In the 70s, the Master Distiller started adding honey to the whiskey until his wife gave it the thumbs up. Ever since then, flavored whiskey has been gaining popularity thanks to people wanting unique and innovative flavors.
Distilleries have been getting creative with different methods like barrel aging, infusion, and blending to make those delicious flavored whiskeys we enjoy today. So yeah, flavored whiskey has come a long way and keeps on getting better!
Who Drinks Flavored Whiskey?
The better question might be, who’s not drinking flavored whiskey! It’s a party and everyone’s invited, especially Millennials and Gen Xers. According to Vantage Market Research, the flavored whiskey market in 2022 was valued at $27.9 Billion dollars, and it’s not predicted to slow down anytime soon. In fact, experts estimate the market to grow to $47.1 Billion by 2030! That is a pretty incredible fact, especially considering the average unit price of flavored whiskey is $14 on Drizly, as compared to $37 for other whiskeys.
It’s not a coincidence that Europe holds the top title for the largest share 30% in the flavored whiskey fiesta. These folks have been infusing their whiskey with character for ages. From the smooth vibes of Scotland to the bold flavors of Ireland, Europe is where the whiskey magic happens.
Not to be outdone, North America is stepping up to the plate. With a 26% share and counting!
How Does the Flavor Infusion Work?
Whiskey infusion is a process that transforms the spirit into a flavor-packed sensation. Here’s a simplified breakdown of how flavored whiskey gets its traditional infusion groove on:
- It all starts with a quality base whiskey. Whether it’s a smooth bourbon, a peaty Scotch, or a rye with attitude, the choice of the base whiskey sets the stage for the infusion magic.
- The base whiskey and prepared ingredients are mixed together in a container, like a barrel or bottle. This marks the beginning of the infusion, where flavors start blending.
- Now comes the waiting game. The whiskey and ingredients need time to mix and mingle. This resting period can vary from days to weeks, depending on the desired intensity.
- Once the infusion is just right, any solid bits are removed from the whiskey. This ensures a smooth, clean final product.
A modern method of infusion is called ultrasonic infusion. Ultrasonic infusion is gaining popularity in the beverage industry for its efficiency and ability to produce unique flavor profiles. The whiskey and flavor elements are still combined, but, instead of aging naturally, ultrasonic waves are used to create microscopic bubbles that expand and collapse rapidly.
The rapid expansion and collapse of these bubbles break down cell walls and extract flavors more efficiently from the infusion ingredients. This then leads to a faster and more thorough blending of flavors. Another bonus is the ultrasonic infusion can be performed at lower temperatures compared to traditional heat-based methods. This is beneficial for preserving delicate flavors that might be compromised by high temperatures. This new kid on the block provides a huge time saving alternative for those rebels looking to experiment with flavors.
What Are Some Flavored Whiskeys?
Ready to learn more about popular flavored whisky options? From spicy kicks to fruity twists and nutty adventures, flavored whiskies have something uniquely delightful for every palate!
Cinnamon Flavored Whiskey
Cinnamon flavored whiskey accounts for a huge portion of 2022 sales, $675.9 million in fact. Though the first brand to offer this flavored option is muddy, among the cinnamon options, Fireball is by far the most popular and most well known. A blend of infused cinnamon and sweeteners, Fireball’s flavor is similar to that of the old time candy, the “Atomic Fireball”. It is also a very popular option for shots.
Some folks prefer other brands to Fireball, Catch Fire Cinnamon Whiskey among them. One thing is certain though, the smooth mix of sweet and spicy is perfect for sipping or as a mixer to give that apple cider a kick!
Apple Flavored Whiskeys
Apple flavored whiskeys account for the 2nd largest share of market among flavored whiskey. According to Future Market Insights, these big hitters account for 21% of sales ($267.7 million) in 2022! This flavor infusion is achieved through various methods, such as adding natural apple extracts or macerating apple slices in the whiskey.
People like apple flavored whiskey because it offers a unique taste profile that is different from other flavored whiskeys. The sweet and fruity taste of apple whiskey may be blended with hints of vanilla, caramel, cinnamon or nutmeg. Making this flavor super versatile and a great option for mixing drinks.
One of the most popular brands is Crown Royal Apple Whiskey. This delicious blend of whiskey and gala apples also has hints of vanilla enhanced by the natural caramel favor in the Crown Royal.
Honey Flavored Whiskey
Honey flavored whiskey is rocking the charts as the third most popular flavor, raking in a sweet $173.4 million in sales in 2022! If you’ve been thinking traditional whiskey is a bit too strong for your taste buds, honey infused goodness might just be your spirit soulmate.
Honey flavored whiskey is typically made by infusing the whiskey with natural honey or honey flavoring. Some of these whiskies even get the VIP treatment in barrels that previously cradled honey or had a sweet wine party inside. Talk about an aging process that’s sweetening the deal!️
If you’re wondering which honey flavored whiskey to try, Jack Daniel’s Tennessee Honey, Jim Beam Honey Bourbon Whiskey, and Wild Turkey American Honey Whiskey are among the most popular options.
Peanut Butter Flavored Whiskey
Peanut butter is not the 4th most popular flavored whiskey, but it is the 5th! In 2022, sales amounted to a whopping $88.2 million! (In case you were wondering, peach is the 4th most popular with $122.8 million in 2022 sales.)
So, what’s the deal with these nutty concoctions? Well, picture this: a smooth, velvety whiskey doing the tango with the rich, creamy notes of peanut butter. it’s like liquid peanut butter cups for adults.
Peanut butter whiskey isn’t just for sipping neat (although that’s a vibe). Mix it into cocktails, drizzle it over ice cream, heck, dunk a cookie in it – the possibilities are as endless as your imagination. It’s whiskey with a side of whimsy, and we’re all here for it.
Now, let’s talk about the rockstars of this peanut butter whiskey party. We’ve got names like Skrewball and Sheep Dog, and they’re not just brands; they’re the mavericks shaking up the whiskey game.
For a slightly different peanut butter treat, try Ballotin Peanut Butter Chocolate Whiskey. It’s like a dessert and a nightcap had a love child!
S’mores Flavored Whiskey
Though not in the top 5, S’mores flavored whiskey boasts a unique and indulgent flavor profile that combines the warmth of whiskey with the sweetness of chocolate, the creaminess of marshmallow, and the toasty goodness of graham crackers. This fusion creates a dessert-like experience, making it a tempting choice for those who enjoy a sweeter and more approachable whiskey.
The flavor profile of s’mores whiskey is often well balanced, offering a nostalgic nod to the beloved campfire treat while maintaining the integrity of the whiskey base. Its appeal lies not only in the novelty of the flavor but also in its versatility—whether sipped neat, on the rocks, or as a playful addition to cocktails, s’mores flavored whiskey provides a delightful twist on traditional whiskey that resonates with those seeking a touch of whimsy in their spirits.
Cookie Dough Flavored Whiskey
Step aside, all other whiskey – there’s a new kid on the block, and it’s rolling in with all the cookie dough goodness you never knew you needed! Cookie dough flavored whiskey is sweeping taste buds worldwide with a dough-licious delight. One popular brand, Dough Ball whiskey, launched in August 2021, this flavor-packed gem has turned into a nationwide sensation faster than you can say “whiskey wizardry.”
Dough Ball whiskey carries notes of vanilla, chocolate, caramel, and butterscotch, which the brand claims is reminiscent of “your favorite chocolate chip cookie” . The whiskey is made for everyone and can be enjoyed in a variety of ways, whether sipped, shot, or mixed in a cocktail.
Most Popular Flavored Whiskeys
Alright, whiskey enthusiasts and flavor rebels, here is the list you have been waiting for, our curated list of the top 12 popular choices. From the spicy dance of cinnamon to the sweet embrace of honey, each entry on this list is a testament to the diverse and vibrant landscape of flavored whiskeys.
Up And Coming Whiskey Flavors & Brands
Flavored whiskey is a party and everyone’s invited, especially those who want to try something new and exciting. From cozy evenings by the fire with a maple-infused dram to summer nights on the porch with a zesty citrus twist, flavored whiskey knows how to keep things interesting. So, if you finished that first dram, pour yourself another, and continue on that journey that will tickle your taste buds and make your whiskey-loving heart do a happy dance!